Problem Statement

The Support Revolution

Traditional support systems are fragmented, inaccessible, and often inadequate, Brédge pioneers a new paradigm: Support as a Service (SaaS). This isn't just about providing information—it's about delivering comprehensive, intelligent, and deeply personalized support that adapts to each individual's unique circumstances, visa restrictions, and life goals.

Understanding the Migrant Support Gap

The Reality of Traditional Support Systems

Fragmented Information Landscape

• Government websites with thousands of pages of dense legal text

• University services that vary wildly in quality and accessibility

• Legal advice that costs hundreds of pounds per hour

• Community organizations with limited resources and inconsistent availability

The Human Cost

• Students missing out on employment opportunities due to visa confusion

• Families unable to access healthcare they're entitled to

• Skilled workers trapped in exploitative employment situations

• Migrants paying for services they could access for free

The System Failure Traditional support assumes migrants have unlimited time, perfect English comprehension, legal expertise, and infinite patience to navigate bureaucratic mazes. The reality is starkly different.

The Brédge Solution: Support as a Service

Brédge reimagines support delivery by treating it as a comprehensive service layer that sits between complex systems and human needs. Rather than forcing users to become experts in immigration law, Brédge becomes the expert for them, Brédge transforms the complex web of immigration law, employment rights, healthcare access, and community resources into a seamless, intuitive experience that empowers migrants to not just survive, but thrive in their new home.

International students and legal migrants in the UK face a fragmented and opaque ecosystem.

Key challenges include:

• Information Asymmetry: Critical information on visa rules, rights, and eligibility is scattered across .gov.uk sites, university portals, and legal firms, often written in complex legalese.

• Compliance Anxiety: Fear of accidentally violating visa conditions (e.g., working over permitted hours, taking an ineligible job) creates significant stress and limits opportunity.

• Barriers to Access: Migrants struggle to access essential services (housing, healthcare, banking) and legal support due to a lack of clear, tailored guidance and high costs.

• Isolation: Navigating a new system alone can be isolating, with limited access to a supportive community or trusted advocates.

Target User Personas

1. Persona: The International Student

   • Needs: Understand work rights (20 hrs/week during term), access hardship funds, find compliant part-time jobs, secure housing with a guarantor, register with a GP (NHS).

   • Pain Points: Confused by visa stipulations, worried about losing visa status, limited budget for legal advice.

2. Persona: The Skilled Worker

   • Needs: Find a new sponsor if made redundant, understand dependant visa rules, navigate the NHS surcharge and access, draft professional correspondence.

   • Pain Points: Complex rules tied to a specific employer, high stakes for compliance, need for precise legal language.

3. Persona: The Support Officer

   • Needs: A reliable tool to refer students to for 24/7 basic queries, streamline application checks for hardship funds.

   • Pain Points: Overwhelmed by repetitive queries, lack of time, need for consistent and accurate information dissemination.